Focusing your topic

Help with choosing an assignment topic and breaking a topic down.

LRC staff have been going in to a lot of groups over at UCP (University Centre Peterborough) and also holding 1:1 dissertation sessions with students this year. One skill lots of students find difficult is deciding exactly on what specific topic to pursue. As it was World Thinking Day this week, we thought it an ideal opportunity to think a little about this in our blog. Please note: the examples used below are used to show a process rather than as a recommendation of a good title. Always check your topics with your tutor.

1) Start with a large general topic of interest - something you are naturally interested in, but also which is relevant to your course.
 For example, Marketing, Social media,  employment law, blood, health and safety, mental health.

Image (CC0) by Mohamed Hassan https://pixabay.com/en/light-bulb-inspiration-ideas-2652929/

2) Is there an aspect of that topic more specifically that interests you? Can you break it down further? If you have a few options, note these down and as you start searching consider going for the topic which gives you the most results/ resources which you can use. If you are getting too many results, you probably need to consider breaking it down further.
Following on from the examples above, you might decide to focus on digital marketing, twitter, equal pay legislation, white blood cells, fire safety, depression.

3) Can you break your topic down (or be more specific) by providing a context?
For example, within a particular industry, in a particular setting, in a particular environment, within a particular sport, within a particular type of organisation, within a specific species or within a certain profession.
Continuing with my examples we might choose,

• Digital marketing in the hospitality industry
• Use of twitter by broadcasting companies
• The impact of equal pay legislation on the entertainment industry
• New developments in fire safety in the hospitality industry
• White blood cells in dogs
• How depression is portrayed in TV soaps. 

You may find results then on one context and be interested in seeing if you can apply it to another context or to make a comparison between them.

CC0 image by qimono https://pixabay.com/en/question-mark-pile-question-mark-2492009/ 

4) You then may want to be even more specific. You could define this further by age group or particular sort of restaurant, by country or time period. You could also define by a particular goal or aim. If you have started searching as you go, again, you might have seen certain issues coming up more frequently and there may be particular aspects trending currently. Choose an area where the resources exist and with information you understand. Make sure it is relevant to your course subject.

So again, how about,

• Use of digital marketing to teenagers by fast food chains.
• Comparison of the use of twitter by different Radio stations to encourage customer feedback from their audiences.
• The impact of equal pay legislation on the film industry, particularly in Hollywood.
• What changes are the hospitality industry implementing to reduce fires in kitchens?
• The causes and treatment of low white blood cell count in domestic dogs.
• How the portrayal of depression in TV soaps has changed over the last 5 years.

 If you need any help with finding resources to help you decide what to use as your topic, please ask a member of staff in the LRC. We can also combine this with a classroom session on searching for information (e.g. databases).